More recent developments includes the BBC's i Player, which was released for open beta testing in July 2007.

The widespread popularity of video clips, with the aid of new distribution channels, has evolved into 'clip culture'.


In addition to clips recorded by high-quality camcorders, it has become more common to produce clips with digital cameras, webcams, and mobile phones. With online entertainment sites delivering high-quality television programming content free of charge, online video entertainment is rising in popularity. MAGNA estimated that online video advertisement spending will approach nearly US0 million in 2008, a 32% increase from 2008.

The emerging potential for success in web video has caught the eye of some of the top entertainment executives in America, including former Disney executive and current head of the Tornante Company, Michael Eisner.

Eisner's Vuguru subdivision of Tornante partnered with Canadian media conglomerate Rogers Media on October 26, 2009, securing plans to produce upwards of 30 new web shows a year.

Adding such human touches gives users confidence in the web site and company, increasing their trust in their brand and turns visits into inquiries.

Videos von You Tube, Dailymotion, Vevo, Vimeo und Clipfish online in MP3 und MP4 konvertieren.

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